We Care About The Environment


Seafood offers some of the most sustainable protein choices available today - and will play a key role in providing high value nutrition to the population of tomorrow. Our environmental policies allow us to identify the most sustainable seafood origins and support producers on their journey towards improved practices and sustainability. 

Farmed Seafood

Aquaculture is the fastest growing food industry today, providing more than half of the world's seafood. Farming of fish, shrimp and shellfish can be done responsibly - with minimal impact on the environment. Our farmed seafood policy promotes low-impact aquaculture that safeguards biodiversity and makes efficient use of our limited natural resources.

Farmed Seafood PolicyFarmed Seafood Policy

Wild Capture Fisheries

Catching fish makes a lot of sense: Wild seafood is the most naturally produced food today! However, where humans act as hunters and gatherers, effective management and responsible practices are essential to maintain stocks at safe levels and to minimize impacts on our oceans, rivers and lakes. Our team of marine biologist works with fishermen, industry and governments to encourage improved practices - and fosters reform and change in global fisheries.   

Wild Fisheries PolicyWild Fisheries Policy

Carbon Footprint

Climate change and ocean acification are today's biggest threats to life on our planet while food production contributes to more than 25% of global climate change impact. Therefore, the seafood industry must be part of the solution! For our 360° Seafood Selection, we assess the carbon footprint of each product and promote low-impact seafood origins. By sharing this information with customers like you, we create awareness and allow you to make informed choices that contribute to the solution!

Carbon Footprint PolicyCarbon Footprint Policy