Story of Origin
Our salmon is raised in the cold, clear waters of Norwegian fjords north of the Arctic Circle. Living in net pens in the ecosystem where they originate, the Atlantic Salmon are fed a high quality diet of sustainably-sourced fish meal until they are ready for harvest. The farms are closely monitored so that the pristine waters are not polluted and to prevent animals from escaping while the fish themselves stay healthy.
Atlantic salmon are native to the fjords of Norway.
The salmon farms provide important livelihoods to residents who pride themselves on guaranteeing the highest quality of fish.
The farms are monitored around the clock to ensure compliance with strict ASC rules that minimise negative effects on the environment while providing the best conditions for healthy salmon to grow.
Modern techniques in salmon farming make use of the fish's natural environment while reducing the impact on these areas.
Good to Know
Our salmon is raised by a family-owned company that has been farming fish in the fjords of Norway for more than 20 years. The farm pioneered new approaches to mitigate negative effects of salmon farming in the 1990’s by introducing cleaner fish to control sea-lice, achieved organic certification and went on to become the world's first ASC certified salmon farm in 2013. By using sea lice skirts, mechanical (non-chemical) treatment and stronger nets, the use of chemicals and antibiotics has been eliminated and the escape rate of salmon is below 0,02%, which makes our farming partner one of the best performers globally.